Kotler/ Philip  <br/><br/>
Marketing management : Analysis Planning Implementation & Control 8th ed 

 - New   delhi  Prentice Hall of India  1996 
 - 801 
<br/><br/><br/>ENGLISH 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT