Brand Positioning : Strategies for Competitive Advantage (Record no. 34684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00378nam a2200157Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta/ Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Positioning : Strategies for Competitive Advantage |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Tata Mc Graw hill |
| Date of publication, distribution, etc. | 1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENGLISH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Automobiles |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Brand Positioning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CRC | Fr. Agnel's C.Rodrigues College of Engineering | Fr. Agnel's C.Rodrigues College of Engineering | 17/03/2023 | 658.827 SEN | 12547 | 17/03/2023 | 17/03/2023 | BOOK | |||||||
| CRC | Fr. Agnel's C.Rodrigues College of Engineering | Fr. Agnel's C.Rodrigues- College of Engineering | 17/03/2023 | 1 | 658.827 SEN | 12548 | 05/06/2023 | 17/03/2023 | BOOK | 27/05/2010 | 05/06/2023 |