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Brand Positioning : Strategies for Competitive Advantage

Sengupta/ Subroto

Brand Positioning : Strategies for Competitive Advantage - Tata Mc Graw hill 1990 - 299

ENGLISH

Subjects--Topical Terms:
Automobiles

Subjects--Facted Index Terms:
Brand Positioning

Dewey Class. No.: 658.827 / SEN

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Fr. Conceicao Rodrigues College of Engineering

Brand Positioning : Strategies for Competitive Advantage